Jordan Hindmarsh-Keevil is an initiated Gamilaraay and Wiradjuri man working at the intersection of culture, relationships, and real-world experience.

He is widely known across Australia for Your Online Brother, a social project seen by millions that explored and challenged common myths, fears, and assumptions between Indigenous and non-Indigenous Australians. The project gained attention for its grounded, human approach to breaking down cultural barriers and encouraging honest conversation without blame, guilt, or performance.

Following the project’s success, Jordan raised initial funding and is currently establishing a non-profit organisation to continue this work in more structured, on-the-ground settings. This work focuses on advancing mental health and wellbeing across diverse communities, with particular attention to the cultural and social determinants of health, including the impacts of discrimination, disconnection, and social isolation.

Today, Jordan’s work centres on supporting businesses and organisations, teams, and leaders to understand how cultural dynamics operate in everyday environments, and to build, repair, and strengthen relationships before issues arise, during moments of tension or dispute, and after trust has been impacted.

Jordan Hindmarsh-Keevil - Founder