Jordan Hindmarsh-Keevil - Founder

Jordan Hindmarsh-Keevil is an initiated Gamilaraay man working at the intersection of culture, relationships, and real-world experience.

He is widely known across Australia for Your Online Brother, a social media project seen by millions that explores and challenges common myths, fears, and assumptions between Indigenous and non-Indigenous Australians.

The project gained attention for its grounded, raw human approach to breaking down cultural barriers and encouraging honest conversation without blame, guilt, or performance.

Following the project’s success, Jordan raised initial funding to establish “Let’s Yarn Foundation”, a non-profit charity to continue this work in more structured, on-the-ground settings.

This work focuses on advancing mental health and wellbeing across diverse communities, with particular attention to the cultural and social determinants of health, including the impacts of discrimination, disconnection, and social isolation.

Today, Jordan’s work centres on supporting businesses, organisations, teams, and leaders to understand how cultural dynamics operate in everyday environments and to build, repair, and strengthen relationships before issues arise, during moments of tension or dispute, and after trust has been affected.